Our work

Sector

Nationwide Solicitor

Deliverables

Website
PPC Landing Pages
CRM
Client Portal
Social Media Templates
Animated Banners
Video Production
HTML Emails
Locations Map
We have worked with this nationwide law firm for a number of years, delivering a broad range of marketing, digital and operational support to strengthen both client acquisition and internal processes. Our work has included CRM development, website design, onboarding tools, reporting systems, marketing assets and ongoing creative support, helping the business build a more connected and measurable marketing infrastructure.

A key part of the project was the build of a tailored HubSpot CRM system, complete with outbound communication automations, deal pipeline automations, and integrations with both internal and external platforms, including Salesforce. We also developed a granular reporting model within HubSpot so the client could measure marketing ROI more accurately, looking not just at cost per lead but cost per client as well. To support the sales team further, we introduced a lead scoring system based on submitted web form data, helping them focus on the enquiries most likely to convert.
Our work

Lead scoring helped the sales team prioritise the enquiries most likely to convert, allowing them to spend less time on lower-value leads and more time closing the best opportunities.

Alongside the CRM work, we designed and built a WordPress website used primarily for PPC campaigns, with substantial paid traffic directed to the site each week. We also created a bespoke client onboarding portal that allows users to upload important documents, complete online training courses and submit support tickets, helping streamline the onboarding process. In addition, we built a geographical location map powered directly by HubSpot data, removing the need for manual updates.

Alongside these core systems, we have also delivered a wide range of supporting marketing materials, including social media templates, roller banners, pop-up stands and talking-heads video content used for both training and marketing. Working closely with their marketing manager, we continue to provide responsive creative support, practical insight and ideas on demand.

Federation Design’s strategic HubSpot integration empowered G4HI to quadruple work volume without increasing headcount, transforming their digital infrastructure into a market-leading growth engine. This partnership provided crucial industry intelligence and technical agility, streamlining workflows and enabling massive, efficient scaling.

Charles May  |  Managing Director
Frequently Asked Questions

FAQ's

Get in Touch

Book a virtaul meeting

Book a virtual meeting with Federation Design using the options below. Whether you want to talk through a project, get a quote, or get some quick guidance, choose a time that suits you and we will meet you online. Share a few details about what you need when you book and we will come prepared.

Let us know how we can help and a member of our team will be in touch.