We delivered a premium, performance-focused website designed to reflect the precision and quality behind Base Performance Simulators’ products. The structure was built around clear user journeys, guiding visitors naturally from exploring the systems through to making an enquiry.
The site was fully integrated with Capsule CRM so every enquiry feeds straight into the sales pipeline. Leads are automatically captured, organised and tracked, reducing manual admin and giving the team clear visibility over each opportunity.
From day one, the website was created to support long-term marketing activity. With dedicated landing pages, strong SEO foundations and CRM-driven email capability, it provides a platform the business can continue to build on. It is not just a website, it is a connected system that supports sales and growth.
Federation worked with us designing a new website, booking and sales system.
A certified HubSpot partner brings both platform knowledge and implementation experience. That means you get more than just technical setup — you get support with structure, process design, automation, reporting, integration, and long-term optimisation.
Branding is more than just your logo — it is the overall identity of your business and how people recognise, remember and connect with you. It includes your visual style, tone of voice, messaging and the impression you leave on customers. Strong branding helps build trust, makes your business more memorable, and sets you apart from competitors.
Mobile-first web design is an approach where a website is designed for mobile devices before being adapted for larger screens like tablets and desktops. This helps ensure the site works well for the way most people browse today, with clear navigation, faster loading, and a smoother experience on smaller screens. It often leads to better usability, stronger engagement and improved performance overall.
