Federation partnered closely with Darren Turner, four-time Le Mans winner, and the team at Straw Hat PR to design, build, and launch the new Curvrs digital platform. The project brought together web design, campaign assets, and marketing systems to support a coordinated PR and product launch.
Working collaboratively across teams, we developed a modern website focused on speed, clarity, and visual impact while ensuring the platform could support the wider marketing campaign. Alongside the website, we designed a supporting brochure and visual materials used across the PR rollout, ensuring the brand remained consistent across both digital and printed formats.
To support lead generation from the campaign, Federation also implemented a HubSpot sales funnel and CRM integration. This system allowed Curvrs to track campaign performance, monitor incoming enquiries, and manage leads generated through the website and PR activity.
The result was a unified digital and marketing ecosystem: a high-performance website, coordinated launch materials, and a connected sales infrastructure designed to support ongoing growth.
Federation absolutely nailed the Curvrs site. The attention to detail, speed, and overall design quality exceeded expectations. Beyond the website, they brought the same level of care and consistency to the brochures and wider design system, creating a cohesive experience across every touchpoint. It’s rare to find a team that understands aesthetics, performance, and brand systems this well.
