Our focus was on creating a front end that felt modern, robust and easy to navigate, while staying aligned with an established international brand. The design needed to balance engineering credibility with clarity, helping customers quickly understand the machinery available, the sectors served and the wider support offered through the UK business, including service, parts and technical support.
Having worked with KALTENBACH over such a long period, the project was also about continuity as much as change. Each new iteration has helped the company refresh its digital presence without losing the confidence and familiarity built up over time, ensuring the website continues to support both the brand and the practical needs of its users.
Federation Design’s strategic HubSpot integration empowered G4HI to quadruple work volume without increasing headcount, transforming their digital infrastructure into a market-leading growth engine. This partnership provided crucial industry intelligence and technical agility, streamlining workflows and enabling massive, efficient scaling.
A certified HubSpot partner brings both platform knowledge and implementation experience. That means you get more than just technical setup — you get support with structure, process design, automation, reporting, integration, and long-term optimisation.
Branding is more than just your logo — it is the overall identity of your business and how people recognise, remember and connect with you. It includes your visual style, tone of voice, messaging and the impression you leave on customers. Strong branding helps build trust, makes your business more memorable, and sets you apart from competitors.
Mobile-first web design is an approach where a website is designed for mobile devices before being adapted for larger screens like tablets and desktops. This helps ensure the site works well for the way most people browse today, with clear navigation, faster loading, and a smoother experience on smaller screens. It often leads to better usability, stronger engagement and improved performance overall.
