Our work focused heavily on the brand itself. The logo and wider identity needed to feel bold, clean and commercially strong enough to sit comfortably in a crowded health and beauty market, while still giving the business enough flexibility to grow across different products, channels and retail environments. That brand thinking then informed the design of the ecommerce site, so the customer experience felt joined up rather than disconnected from the packaging and wider presentation of the business.
Alongside the branding work, we built a WordPress and WooCommerce website that gave the business the standard ecommerce functionality it needed, including a customer account area, order history and product-led shopping journeys. The result was a platform that could support direct online sales while also presenting the brand in a way that felt credible and scalable as the products gained wider visibility through major retail stockists and broader consumer exposure.
Federation Design’s strategic HubSpot integration empowered G4HI to quadruple work volume without increasing headcount, transforming their digital infrastructure into a market-leading growth engine. This partnership provided crucial industry intelligence and technical agility, streamlining workflows and enabling massive, efficient scaling.
A certified HubSpot partner brings both platform knowledge and implementation experience. That means you get more than just technical setup — you get support with structure, process design, automation, reporting, integration, and long-term optimisation.
Branding is more than just your logo — it is the overall identity of your business and how people recognise, remember and connect with you. It includes your visual style, tone of voice, messaging and the impression you leave on customers. Strong branding helps build trust, makes your business more memorable, and sets you apart from competitors.
Mobile-first web design is an approach where a website is designed for mobile devices before being adapted for larger screens like tablets and desktops. This helps ensure the site works well for the way most people browse today, with clear navigation, faster loading, and a smoother experience on smaller screens. It often leads to better usability, stronger engagement and improved performance overall.
